Indian Ads - Reaching new depths

I just can't wonder to what depths Indian ads can reach. Three stand out as he worst. I still fondly remember the "1 Black coffee please" of Ericcson's which shot Indian advertising industry to fame from wilderness. From there we have come crashing to these ads. A brief rant.

1) Horlicks vs Complan -

It is shocking to see the brazen violation of any semblance of decency in the recent Horlicks vs complan fight. I do not who triggered the dirty namecalling but it is very very bad taste. I am led to understand that there are humiliations slapped on brands and admakers by means of public citations (which until recently was bagged by Ladies fairness creams) This one takes the cake this time around. Be sportive guys. Don't behave like kids.....


2)Horlicks Ad

Yet another cropper from the Horlicks Stable. I was "propahly" horrified when I saw this ad. I do not know who are their current admakers but seriously the top management needs to seriously review their contract with them and AT THE EARLIEST. Is this the same company which gave an ad such as this?

3) Fair & Lovely

An eternal punching bag, the impotency or rather the infertility of human creativity amazes me no extent. While the Indian male has moved ahead in terms of expectations and the description of his "Dream Life Partner", the makers of Fair & Lovely ads have frozen in time to the India of the 60s and 70s. Can't they ever get creative at all? The current ad has in essence diluted the message leaving me wondering " What the hell was the product - the lady or the cream?" Guys, listen, there are hazzar legitimate things which a woman can achieve professionally and peersonally other than getting married. Please highlight them( For more details contact me)


For all the O & M s and other ad agencies, a request please


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